The Whole Package: Behind the Bid
MARYLAND | VIRGINIA | WASHINGTON D.C.
From stage strategy to revenue-driving moments… from unforgettable experiences to the technology that powers it all - this half-day program is designed to elevate how your events perform.
Join an all-star lineup of fundraising experts alongside nonprofit peers in your community for a morning packed with insight, energy, and connection.
Three convenient DMV locations. Limited seating available. This event series will sell out.
Register by May 12 to secure the $69 first access rate. ($129 after May 13th)
Kick things off with breakfast and conversation. Connect with fellow fundraisers, share ideas, and get ready for a high-impact morning.
Title:
Curate to Compete: Strategic Procurement & Live Auction Insights That Drive Revenue
Speakers:
Sherry Truhlar, Charity Benefit Auctioneer, Red Apple Auctions
Kevin Spykerman, Director of Fundraising, Auction Packages
Course Description:
Learn how to source the right items, structure packages strategically, and create live auction moments that drive competitive bidding and real revenue.
Key Takeaways:
-
Identify auction items and experiences that inspire competitive bidding and broad donor participation
-
Build a strategic procurement plan that balances accessibility, exclusivity, and revenue potential
-
Evaluate which packages perform best in silent auctions versus the live auction
-
Structure a live auction lineup that creates momentum and maximizes revenue opportunities
-
Apply live auction execution strategies to increase bidding energy and results
Title:
The Power of the Paddle: Design Fund-A-Need Moments That Inspire Giving
Speaker:
Sherry Truhlar, Charity Benefit Auctioneer, Red Apple Auctions
Course Description:
Discover how to craft meaningful, mission-driven appeals that engage every guest and turn a single moment into one of your most powerful revenue drivers.
Key Takeaways:
-
Design a compelling paddle raise structure that encourages participation at every giving level
-
Use storytelling and mission connection to motivate donors and increase giving
-
Establish strategic giving tiers that maximize revenue potential
-
Collaborate effectively with benefit auctioneers and event leaders to create momentum in the room
-
Apply practical techniques to increase participation and overall paddle raise revenue
Title:
Activate the Room: Turning Boards, Volunteers, and Sponsors Into Fundraising Champions
Moderator:
Kevin Spykerman, Director of Fundraising, Auction Packages
Panelists:
Cory Williams, Event Consultant, Life Event Staffing
Kirstyn McBride, Fundraising Specialist, Auction Packages
Kim Bauman, Area Marketing Manager, Greater Giving
Jessica Kasenetz, Director of Advancement & Enrollment Management, The Primary Day School (MD)
Lisa Winick, Director of Strategic Partnerships & Engagement, Wakefield School (VA)
Kimberly Grassia, Senior Director of Special Events, Georgetown University Medical Center (DC)
Course Description:
Hear what’s working right now from industry experts and nonprofit leaders, and how to apply it to your own events.
Key Takeaways:
-
Activate board members and volunteers as effective ambassadors and fundraising advocates
-
Equip honorees and key supporters to help drive attendance, participation, and giving
-
Design sponsor activations that create deeper engagement and long-term partnership
-
Identify practical strategies for mobilizing networks to increase event reach and revenue
-
Apply peer-tested approaches to strengthen fundraising outcomes and grow mission impact
Title:
Choosing the Right Event Fundraising Software
Led by:
Cory Williams, Event Consultant, Life Event Staffing
Description:
A practical, open discussion on the pros and considerations of today’s event technology, so you can make smarter decisions for your team.
We’ll close out together with refreshments, time to connect, exhibits to explore, a raffle drawing, and a small thank-you to take with you.
Sponsors and Exhibitors:









Proud to host Behind the Bid at Founding Farmers, a renowned farm-to-table experience.
Maryland:
12505 Park Potomac Avenue, Potomac, MD 20854
Virginia:
1904 Reston Metro Plaza, Reston, VA 20190
Washington D.C.
3000 K Street NW, Washington, DC 20007
The Whole Package - Behind the Bid DMV
First Access Rate - $69 before May 13th
What's included:
- Half-day, high-impact learning experience
- 4 CFRE credits
- Hosted breakfast and refreshments
- Live Q&A with industry experts and nonprofit peers
- Four curated sessions, including a panel discussion and roundtable
- Built-in time for meaningful connection and networking
- Exhibits, raffle drawing, and a parting gift
PRESENTING SPONSORS


FEATURED SPONSOR



